L’Oréal Genious App: How L’Oréal Used AR to Get Customers
Tony Robbins, American author, and entrepreneur said: “If you want to be successful, find someone who has achieved the results you want and copy what they do and you’ll achieve the same results. In other words, if you want to promote a retail brand you have to find another retail company that has succeed and follow their steps.
In this blog, you’ll get a precise instruction of how to copy L’Oréal, a world market leader in the cosmetics industry, and hopefully, achieve the same results.
Step #1 Understanding Consumers Pain Points
By being a personal care company that has developed activities in the field concentrating on mainly beauty products make-up, their main concern is what do people think when they buy our products?
Typically consumers think about a brand name, product quality, price, and service quality. Yet, it also has been discovered that buying products is a process that relies strongly on emotions. You, as an entrepreneur, must ensure that your services and products bring a positive feeling to the customers.
Another factor to think about is the importance of testing products physically. If your store is located just in one city how would you spread your products over your country and over other corners of the world?
Here’s a point where you need augmented reality. Did you know that emotional engagement is closely associated with the user experience? Augmented reality boosts user engagement because it’s much more than simple online shopping. AR is also said to bring positive feelings as it meets consumers’ need for testing products online. See? Two problems and one solution.
By the way, if you don’t know what augmented reality is and want to know how it works, please check it out here.
Step #2 Creating an AR App: Genius Makeup App
Thus, the L’Oréal group have provided their consumers with services that simple websites cannot provide. They created an app called Genius Makeup letting shoppers try their preferred cosmetics without leaving the comfort of their homes and allowing them to save time.
The well-developed app which allows users to virtually apply makeup functions in real-time also allows interacting with the digital makeup and observing it in different lighting situations. Makeup lovers can try on mascara, eyeshadows, eyeliners, lipsticks, and blushes. Moreover, the app isn’t limited to home use. Consumers can scan an L’Oréal Paris product they find in a store and try it on virtually right there. It is also possible to save the look, share it with friends and purchase the products directly from the app.
Step #3 Reaping The Benefits
The results have been immediate. Right after launching the virtual makeup tester 500,000 Australians downloaded the app. Moreover, the company claims that the app has almost 20 million users globally.
Pioneering technology that allowed users to try L’Oreal’s product virtually, may help you to increase e-commerce as well as total sales just in one day after launching an app. It will help you enhance the service you provide and make the buying experience more personal.
Brainstorm How AR Can Help Your Business
Whenever the retail industry you are, brainstorm to find some fresh ideas how you can use augmented reality for your business.
You can also contact AVRspot, and we will come up with a few suggestions for you. If you are considering augmented reality as a business solution, we provide a unique possibility to create MVP (minimum viable product) without any risks*.
* Please contact us to learn more about our “No Risks Program”